Argeta - Brand Experience
Argeta needed a renewed digital presence that could match the strength of its brand across a growing international audience. We redesigned the experience to make the website more intuitive, mobile-friendly, and better suited to product discovery, storytelling, and global content management.
Bringing a global brand into one consistent digital experience
As Argeta expanded across more than 30 markets, its previous website no longer reflected the brand’s positioning around quality, sustainability, and innovation. The experience lacked the clarity, responsiveness, and content structure needed to serve different audiences and modern browsing behaviour.
The challenge was to create a digital experience that felt unmistakably Argeta while remaining flexible enough to support multiple markets, languages, product categories, and future content growth.
// With consistent design, clear messaging, and rich storytelling, the brand connects across physical and digital touchpoints, strengthening loyalty and inspiring discovery.
Designing the brand experience around discovery
We started with product discovery, UX/UI design, user testing, and user-flow design to understand how customers explored the brand and where the existing experience created friction.
From there, we shaped a modular design system around product discovery, mobile-first navigation, and visual storytelling. The aim was to make the brand feel consistent across markets while giving local teams enough flexibility to manage and evolve content over time.
A digital home for a global consumer brand
We redesigned the Argeta website around a modular experience that combines product discovery, brand storytelling, and international scalability.
- /Product-first navigation — Product categories were restructured to make the wider range easier to browse and understand across devices.
- /Visual brand storytelling — Interactive sections, rich imagery, and motion were used to bring Argeta’s personality, sustainability initiatives, and brand values into the digital experience.
- /Mobile-first UX — Navigation and core user flows were redesigned around modern mobile behaviour, improving usability across screen sizes.
- /Built for international scale — The platform supports multiple markets and languages, with a modular structure designed to keep thousands of pages consistent and manageable.
Together, these changes created a digital platform that better reflects the Argeta brand while giving the organisation a scalable foundation for global storytelling, product visibility, and future growth.
Numbers that moved.
“"Their team is very well-aligned and progressive."”
— Ziva Deu, Digital Strategy Manager, Atlantic Droga Kolinska
The hard parts
The tools behind the brand experience
Figma was used to design the new digital experience and modular interface system, while Adobe Illustrator and Photoshop supported the visual assets and wider brand expression. The implementation was structured for scalability, localization, accessibility, SEO, and fast deployment across thousands of pages.
the full stack we build in.avif&w=3840&q=100)
Common questions
How did higroup begin the Argeta project?+
We started with a discovery phase to understand Argeta’s global brand vision, the limitations of the existing website, and the needs of users across different markets. From there, we defined the direction for the redesigned digital experience.
What made the Argeta project unique?+
The challenge was combining global scalability with strong brand storytelling. The experience includes playful, product-led interactions while still supporting a large multilingual website across many markets.
How long did the project take?+
The redesign and rollout were completed in phases over several months, allowing time for design, testing, localization, and deployment across thousands of pages.
What tools were used?+
The design work used Figma, Adobe Illustrator, and Adobe Photoshop, alongside a modular implementation approach designed for performance and scalability.
Which services did higroup provide?+
We delivered Design & Discovery, UX/UI design, user testing, content structuring, user-flow design, and support for the technical implementation and global rollout.
What results did the new platform achieve?+
The published case study reports support for more than 20 markets, over 2,500 unique pages, and a deployment time of under one minute for the entire website.