MyDonna - Women’s Health e-Commerce Platform

MyDonna is a women’s health e-commerce platform we built with Medis, combining trusted products, educational content, and personalized guidance in one digital experience. The platform supports women across areas such as period care, pregnancy, fertility, intimacy, and everyday wellness.

Building trust in a sensitive category

MyDonna needed to be more than an online store. It had to create a private, trustworthy experience around health topics that are often difficult to discuss openly, while still making product discovery and purchase feel simple.

The challenge was to combine education, wellness, and e-commerce in a way that respected user privacy, supported informed decisions, and helped normalize conversations around menstrual and intimate care.

Designing the journey around confidence and guidance

We started by aligning with Medis on the product vision, target users, and the trust requirements that come with health-related purchases.

From there, we shaped the experience around three connected needs: helping users understand their options, guiding them toward relevant products, and making the purchase journey feel clear and discreet. Discovery, UX/UI, engineering, commerce, content, and cloud were treated as one product rather than separate workstreams.

E-commerce built around women’s health

We built a digital platform that combines product discovery, personalized guidance, educational content, and a scalable commerce foundation.

• /Personalized product discovery — Quizzes and guided journeys help users find products relevant to their needs, making sensitive categories easier to navigate.
• /Content and education — Users can explore articles and wellness content around period care, intimacy, hygiene, pregnancy, fertility, and self-care, with topic-based filtering to make information easier to find.
• /Commerce and subscriptions — BigCommerce, Stripe, and supporting integrations power product purchases, subscriptions, account benefits, and back-in-stock notifications.
• /Marketing and personalization — DotDigital supports marketing automation and customer communication, while the wider platform is designed around relevant, personalized experiences.

Together, these elements created a platform that feels less like a conventional online store and more like a trusted destination for women’s health—combining information, guidance, and commerce in one experience.

The technology behind MyDonna

Vue.js powers the frontend experience, with Laravel and MySQL providing the core application foundation. AWS supports the cloud infrastructure, Hygraph manages content, BigCommerce powers e-commerce, Stripe handles payments, and DotDigital supports marketing automation.