Re:You - Health and Coaching App
RE:YOU is a health and wellness app designed to help users take control of their health through personalised coaching and emphasizes smart training over calorie counting and intense workouts.
Turning personal coaching into a scalable digital product
RE:YOU grew out of Johannes Cullberg’s health club, where coaching relied on a mix of scattered digital tools and manual processes. As the user base grew, personalization became harder to manage and the setup increasingly difficult to scale.
The challenge was to bring coaching, health data, programs, nutrition, and progress tracking into one product without losing the personal experience that made the original service valuable.
// The app provides diverse coaching programs designed to fit your lifestyle, sport preferences, and available time. Considering key factors like your goals and routines, the app ensures you find the ideal program to succeed efficiently and enjoyably.
Building around sustainable habits and personalization
We started by translating the existing coaching methodology into clear digital journeys: understanding each user, recommending the right program, guiding them through daily activities, and helping them track progress over time.
From there, we designed and engineered the mobile experience, supporting web tools, backend, and cloud infrastructure as one connected platform. Personalization and scalability were considered from the beginning so the product could support more users without increasing manual work at the same rate.
A personal health coach built for everyday use
We built a digital coaching platform that brings personalized programs, training, nutrition, and progress tracking together in one experience.
- /Personalized coaching programs — User data is used to match people with programs based on their goals, routines, sport preferences, and available time.
- /Workouts and smart training — Structured training helps users build healthier routines without relying on overly restrictive or intensive approaches.
- /Recipes and nutrition guidance — Practical food recommendations and recipes support sustainable eating habits alongside each program.
- /Measurements and progress tracking — Users can follow their progress over time, helping make improvements visible and keeping motivation high.
- /A scalable product foundation — The platform was built to support growing user demand while maintaining reliable performance and enabling continuous product development.
Together, these elements turned RE:YOU’s coaching methodology into a scalable digital product that can deliver more personalized support to more users without losing the focus on sustainable, long-term health.
Numbers that moved.
“A trusted friend recommended higroup. They are attentive, focused, and timely. Highly recommend them.”
— Johannes Cullberg, Founder & CEO - Re:You
The hard parts
The technology behind RE:YOU
Flutter powers the mobile experience across iOS and Android, while Laravel provides the backend foundation for users, programs, personalization, and application logic. Vue.js supports the web interfaces, MySQL handles application data, and AWS provides the cloud infrastructure needed for reliable operation and growth.
the full stack we build in
Common questions
What challenge did the client face before building the app?+
The client relied on scattered tools for coaching, making personalization and scaling difficult. Manual processes slowed growth and limited user engagement, so a unified and scalable solution was needed.
What was the main goal of the health and coaching app?+
The goal was to create a personalized, data-driven coaching platform focused on sustainable health habits, smart training, and better user engagement—moving away from calorie counting toward holistic wellbeing.
Which technologies were used in building the solution?+
The app was built using Flutter, Laravel, and Vue.js, with MySQL and AWS providing a scalable and secure backend infrastructure to handle growing user demand.
What results did the app achieve for users?+
The app delivered personalized 12-week programs, achieved strong adherence rates, and earned positive user reviews. It reached thousands of participants and maintained a 4.4 satisfaction rating.
How did higroup ensure scalability and long-term growth?+
By designing algorithms for personalized health plans and deploying on AWS, higroup built a platform that remains stable as usage grows and supports continuous updates and long-term product development.