Mobile punishes assumptions. A flow that works on a desk-bound laptop meets a commuter on a train with two bars of signal, a cracked mid-range Android, and eleven seconds of patience. Offline behaviour, background sync, and battery cost are product decisions, not implementation details.
We decide native versus cross-platform based on what the app actually does. Heavy device integration — camera, Bluetooth, background location — usually earns native. A content and forms product shared across both platforms usually does not. We will tell you which one you are, including when the honest answer is that you do not need an app at all.
Release process matters as much as the code. We set up signing, staged rollouts, crash reporting, and store metadata early, so shipping an update is routine rather than an event.
