Frontend is where product decisions become visible, and where shortcuts compound fastest. A component built without a system becomes forty variations by month six; a page that renders in 400ms on a developer laptop can take four seconds on a mid-range Android in a warehouse.
We treat the frontend as an engineering problem with a design surface, not the other way round. That means typed interfaces to the backend, a component library with real rules, accessibility handled during the build rather than audited afterwards, and performance budgets that fail the pipeline when they are exceeded.
If you already have a frontend, we usually start by joining it — reading, mapping, and fixing something small before proposing anything structural. If you are starting fresh, we set the foundation in the first sprint so the tenth screen costs what the second one did.
