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Luna/TBWA2022

Najdi.se - Youth Mental Health Platform

higroup developed Najdi.se from Luna \TBWA’s designs, connected it to a CMS, and built Samo Iskalnik, a dynamic quiz that helps young people better understand mental-health struggles and find relevant support.

// services
// tools
// engagement
Wellbeing · Web, iPad, Mobile2 months, 2022 · Fixed Scope & Price
CLUTCH _ PORTFOLIO _ NAJDI.SE
// the challenge

Building a sensitive experience young people would actually use

Mental-health content can easily feel clinical, distant, or overwhelming, especially for younger audiences.

The challenge for us was to turn the creative concept into a digital experience that felt approachable and engaging while still treating the subject responsibly. The quiz needed to help users reflect on their situation without feeling like a diagnostic tool, while also connecting them with useful next steps.

// our approach

Translating the creative concept into a flexible digital product

We worked from Luna \TBWA’s design direction and focused on translating it faithfully into a responsive production website.

From an engineering perspective, the key was separating content from application logic. We connected the platform to a CMS so content could evolve independently, while building Samo Iskalnik as a dynamic quiz capable of presenting different questions, stories, and outcomes based on the user’s interaction.

// the solution

A digital entry point for mental-health support

We developed the full website and the interactive functionality behind Najdi.se.

  • /Dynamic self-discovery quizWe built Samo Iskalnik, the interactive quiz that guides young people through questions and relatable peer experiences to help them reflect on their own situation.
  • /CMS-driven contentThe website was connected to a CMS so articles, stories, guidance, and supporting content could be managed without requiring code changes.
  • /Responsive frontend developmentWe translated the supplied UX/UI into a responsive web experience that preserves the visual direction across desktop and mobile.
  • /Connected support journeyThe quiz does not end with a result alone. It helps guide users toward existing online resources or counselling services where professional help is available.

Together, these elements turned the creative concept into a maintainable digital platform designed to make mental-health support feel more approachable for young people.

// how the work ran
01HandoverReviewed the supplied designs, content structure, interactions, and requirements for the quiz experience.
02ArchitectureDefined the frontend structure, CMS integration, and dynamic logic required to support questions, content, and outcomes.
03DevelopmentBuilt the responsive website, CMS integration, and Samo Iskalnik functionality.
04LaunchTested the platform across devices and prepared the complete experience for production.

The hard parts

/Handling a sensitive subject responsibly
/Building flexible quiz logic
/Translating design precisely into code
/Keeping the platform maintainable
/Making complexity feel simple
// technology stack

Built with a modern, flexible stack

Hygraph, Vue.js / Nuxt, and AWS, Hygraph was used as the headless CMS for flexible content management, Vue.js and Nuxt powered the responsive frontend and dynamic quiz experience, while AWS provided the cloud infrastructure for hosting and running the platform.

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// good to know

Common questions

What did higroup do for Najdi.se?+

higroup developed the production website, integrated it with a CMS, and engineered Samo Iskalnik, the dynamic self-discovery quiz at the centre of the platform.

Who created the UX/UI design?+

The UX/UI and creative direction were provided externally by Luna \TBWA. higroup was responsible for translating the designs into the finished digital product.

What is Samo Iskalnik?+

Samo Iskalnik is an interactive self-discovery quiz that helps young people recognise their own difficulties through relatable peer experiences and directs them toward useful content or professional help.

What was the main technical challenge?+

The main challenge was combining a content-managed website with dynamic quiz logic while keeping the experience responsive, maintainable, and simple for users.

Can the website content be updated without developers?+

Yes. We connected the platform to a CMS so routine content updates can be managed independently from the frontend implementation.

What was the outcome of the project?+

The result was a responsive digital platform that brought the creative concept to life while adding a flexible, interactive experience focused on helping young people understand mental-health struggles and find appropriate support.

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